Balancing Business and Craft

If there’s one thing that’s exceptional about Four Corners, it’s the business owners’ devotion to their stores, and their crafts. Everyone here is an artist of some degree, including Amy Lund, Handweaver. Amy is a weaver by day, and manager, buyer, social media blogger, and customer service expert by afternoon, evening, and night. She handles all facets of her storefront, just about single handedly.

The challenges of operating a business and making your own products is a balancing act that Amy says she’s still learning to master. Though she’s plunged head over heels into modern marketing techniques, “I’m a maker,” she says, first and foremost. And make she does, beautiful and SOFT housewares and apparel…rugs, table runners, blankets, bags, scarves, and a slew of other lovingly crafted pieces. Her style aims to create elegant, simple, and classic pieces that are fit for everyday use and wear. It’s hard to walk through Amy’s boutique and not touch everything.

Though a skilled maker, Amy Lund didn’t always know how to weave. She started handspinning as a child, and always had a strong passion for textiles, but it wasn’t until she took an internship at the Hancock Shaker Village that she learned the true art of weaving. “I told myself, I think I can weave, I’m sure I can weave…” and as luck, or skill, would have it, she wound up getting pretty good. While working in the historic New England preservation, Amy split her time doing dishes in their 1830’s kitchen, and practicing her craft. She went on to graduate with a Masters in Textiles from the University of Rhode Island in 1993 after the Hancock Shaker Village and many other artistic pursuits. The degree gave a sense of unity to her passions, instincts, and experiences.

Today –between making custom rugs, table runners, and beach bags– Amy teaches weaving in her studio, and is practicing a new art of staying in tune with the digital world. She “tweets” almost everyday, promoting her Etsy site and also her fellow local businesses. Throughout years of being an artist, Amy knows the true meaning of the words “buy local,” and passes the message along as often as she can.

In all the business of weaving and tweeting, Amy still has a little time leftover to watch customers browse her selection. “Sometimes they buy something, sometimes they don’t.” But for Amy, seeing customers engage with her work is just as satisfying as making a sale. “If you can inspire people…it’s a start.” Her gifts are ones of true unique quality, and their versatility is worth every penny. “One towel will last twenty years,” says Amy. “A rug can go on a table, a shawl can go on a piano…” and that’s the beauty of something made by hand.


In a business district made of artists, Amy shares a common livelihood: a world where success comes in the form of happy customers, whether they’re buying a blanket, or running their fingers through the threads and fibers of its fringes.

If you want to learn more about Amy’s passion for textiles, you can visit her website, follow her on Twitter, Facebook, or her blog, or you can visit her in the store, where you might just catch her weaving at the loom.

tags: , , | July 12th, 2011

One Response

  1. A great morning surprise to wake up to find this! Thanks so much. I will share and post and hope what goes around, comes around! Happy Summer to All.

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